Demand Side Platform from illumin™
Demand Side Platform from illumin™
Easy to target, engage, and convert
illumin makes it easy to target, engage and convert online audiences through omnichannel digital advertising. Our intuitive platform connects the consumer journey—allowing you to control ad type, frequency and creativity at each stage and optimize performance based on user flow. Our decision science uncovers each consumer’s unique value to your brand, helping you form meaningful connections, maximize your marketing impact and grow your business.
According to G2, the illumin™ DSP is easy to use
Illuminate the consumer journey
Our intuitive platform helps you see through the clutter of programmatic advertising. Our simple drag & drop interface allows you to take control of planning and buying across the entire journey. Let illumin find efficiency and provide clarity in the digital marketing space like never before.
The world of online consumers is at your fingertips. illumin™ is the only programmatic platform that brings media planning and buying together in a highly interactive and intuitive interface. Drag and drop audiences, creatives and conditions onto the single screen canvas, set alternative paths, and see your campaigns come to life.
Step into the driver’s seat. illumin™ lets you decide which audiences receive what messages and set explicit conditions on how they transition through the funnel. Manage ad reach and frequency while our AI ensures you never overpay to talk to a consumer.
Empower your strategy. illumin™ shines a light on the most effective and cost-efficient route to conversion. Understand the consumer journey in its entirety and use key insights to master your media mix, determine optimal ad frequency and allocation, learn more about your consumer target and finally be able to attribute upper funnel activities to downstream conversions.
The world of online consumers is at your fingertips. illumin™ is the only programmatic platform that brings media planning and buying together in a highly interactive and intuitive interface. Drag and drop audiences, creatives and conditions onto the single screen canvas, set alternative paths, and see your campaigns come to life.
Step into the driver’s seat. illumin™ lets you decide which audiences receive what messages and set explicit conditions on how they transition through the funnel. Manage ad reach and frequency while our AI ensures you never overpay to talk to a consumer.
Empower your strategy. illumin™ shines a light on the most effective and cost-efficient route to conversion. Understand the consumer journey in its entirety and use key insights to master your media mix, determine optimal ad frequency and allocation, learn more about your consumer target and finally be able to attribute upper funnel activities to downstream conversions.
Meet the journey canvas
Build and visualize your consumer journey like never before. Gone are the days of line item tactics, illumin replaces this archaic system with a new and streamlined canvas. Now, you can drag and drop audiences and the creatives they see at each step in the journey across any format or channel. Create custom messaging for different audience personas and take back control over the way you message consumers.
Meet the journey canvas
Build and visualize your consumer journey like never before. Gone are the days of line item tactics, illumin replaces this archaic system with a new and streamlined canvas. Now, you can drag and drop audiences and the creatives they see at each step in the journey across any format or channel. Create custom messaging for different audience personas and take back control over the way you message consumers.
Advertise across multiple channels from a single connected platform
Diversify your advertising strategy through illumin’s easy-to-use interface. Leverage cross-channel advertising to access a wider variety of audiences and take advantage of each channel’s unique benefits.
Video
Audio
Native
Display
Connected TV
Consumer-valuing tool
Identify, score, and use the latest advancements in automation to nurture consumers toward your desired business goals. Our valuing tool makes sure a brand never overpays to talk to a consumer. It is based on a consumer’s actual value to the brand, position in the journey, and incrementality at every ad opportunity. illumin matches each consumer with the best communication path and inserts them into the journey at the most appropriate stage.
Consumer-valuing tool
Identify, score, and use the latest advancements in automation to nurture consumers toward your desired business goals. Our valuing tool makes sure a brand never overpays to talk to a consumer. It is based on a consumer’s actual value to the brand, position in the journey, and incrementality at every ad opportunity. illumin matches each consumer with the best communication path and inserts them into the journey at the most appropriate stage.
Visualize the effectiveness of your media mix
During all stages of the journey, you’ll be able to see and understand your investment across 100 percent of your reached audience. Let illumin light the path and provide a shortcut to efficiency. We offer insight into identifying the most efficient mediums to invest in across your journey that lead to better outcomes for your business.
Visualize the effectiveness of your media mix
During all stages of the journey, you’ll be able to see and understand your investment across 100 percent of your reached audience. Let illumin light the path and provide a shortcut to efficiency. We offer insight into identifying the most efficient mediums to invest in across your journey that lead to better outcomes for your business.
Client success stories
Retail
How we helped this retailer sell out of its store-brand of diapers through targeted digital advertising.
Healthcare
How we built mass awareness for a hospital’s rebranding strategy for a specific multicultural target audience.
Automotive
Explore how we drove an overall brand lift for a tier-one automotive manufacturer.
Client success stories
Get started with
illumin today!
Let illumin find efficiency and provide clarity in your digital marketing campaign.
