Demand Side Platform from illumin™

Demand Side Platform from illumin™

Easy to target, engage, and convert

illumin makes it easy to target, engage and convert online audiences through omnichannel digital advertising. Our intuitive platform connects the consumer journey—allowing you to control ad type, frequency and creativity at each stage and optimize performance based on user flow. Our decision science uncovers each consumer’s unique value to your brand, helping you form meaningful connections, maximize your marketing impact and grow your business.

According to G2, the illumin™ DSP is easy to use

Easy to use, you can book different campaign types and it has a good reporting structure.

Read illumin powered by AcuityAds reviews on G2

According to G2, the illumin™ DSP is easy to use

Easy to use, you can book different campaign types and it has a good reporting structure.

illumin UI diamond shape

Illuminate the consumer journey

Our intuitive platform helps you see through the clutter of programmatic advertising. Our simple drag & drop interface allows you to take control of planning and buying across the entire journey. Let illumin find efficiency and provide clarity in the digital marketing space like never before.

The world of online consumers is at your fingertips. illumin™ is the only programmatic platform that brings media planning and buying together in a highly interactive and intuitive interface. Drag and drop audiences, creatives and conditions onto the single screen canvas, set alternative paths, and see your campaigns come to life.
Step into the driver’s seat. illumin™ lets you decide which audiences receive what messages and set explicit conditions on how they transition through the funnel. Manage ad reach and frequency while our AI ensures you never overpay to talk to a consumer.
Empower your strategy. illumin™ shines a light on the most effective and cost-efficient route to conversion. Understand the consumer journey in its entirety and use key insights to master your media mix, determine optimal ad frequency and allocation, learn more about your consumer target and finally be able to attribute upper funnel activities to downstream conversions.
The world of online consumers is at your fingertips. illumin™ is the only programmatic platform that brings media planning and buying together in a highly interactive and intuitive interface. Drag and drop audiences, creatives and conditions onto the single screen canvas, set alternative paths, and see your campaigns come to life.
Step into the driver’s seat. illumin™ lets you decide which audiences receive what messages and set explicit conditions on how they transition through the funnel. Manage ad reach and frequency while our AI ensures you never overpay to talk to a consumer.
Empower your strategy. illumin™ shines a light on the most effective and cost-efficient route to conversion. Understand the consumer journey in its entirety and use key insights to master your media mix, determine optimal ad frequency and allocation, learn more about your consumer target and finally be able to attribute upper funnel activities to downstream conversions.

Meet the journey canvas

Build and visualize your consumer journey like never before. Gone are the days of line item tactics, illumin replaces this archaic system with a new and streamlined canvas. Now, you can drag and drop audiences and the creatives they see at each step in the journey across any format or channel. Create custom messaging for different audience personas and take back control over the way you message consumers.

illumin journey canvas

Meet the journey canvas

Build and visualize your consumer journey like never before. Gone are the days of line item tactics, illumin replaces this archaic system with a new and streamlined canvas. Now, you can drag and drop audiences and the creatives they see at each step in the journey across any format or channel. Create custom messaging for different audience personas and take back control over the way you message consumers.

illumin journey canvas
illumin Consumer Valuing Tool

Consumer-valuing tool

Identify, score, and use the latest advancements in automation to nurture consumers toward your desired business goals. Our valuing tool makes sure a brand never overpays to talk to a consumer. It is based on a consumer’s actual value to the brand, position in the journey, and incrementality at every ad opportunity. illumin matches each consumer with the best communication path and inserts them into the journey at the most appropriate stage.

Consumer-valuing tool

Identify, score, and use the latest advancements in automation to nurture consumers toward your desired business goals. Our valuing tool makes sure a brand never overpays to talk to a consumer. It is based on a consumer’s actual value to the brand, position in the journey, and incrementality at every ad opportunity. illumin matches each consumer with the best communication path and inserts them into the journey at the most appropriate stage.

illumin Consumer Valuing Tool

Visualize the effectiveness of your media mix

During all stages of the journey, you’ll be able to see and understand your investment across 100 percent of your reached audience. Let illumin light the path and provide a shortcut to efficiency. We offer insight into identifying the most efficient mediums to invest in across your journey that lead to better outcomes for your business.

illumin journey canvas

Visualize the effectiveness of your media mix

During all stages of the journey, you’ll be able to see and understand your investment across 100 percent of your reached audience. Let illumin light the path and provide a shortcut to efficiency. We offer insight into identifying the most efficient mediums to invest in across your journey that lead to better outcomes for your business.

illumin journey canvas

Client success stories

Retail
Retail Client Success Story

How we helped this retailer sell out of its store-brand of diapers through targeted digital advertising.

Healthcare
Healthcare Client Success Story

How we built mass awareness for a hospital’s rebranding strategy for a specific multicultural target audience.

Automotive
Retail Client Success Story
Explore how we drove an overall brand lift for a tier-one automotive manufacturer.

Client success stories

Retail
Retail Client Success Story
How we helped this retailer sell out of its store-brand of diapers through targeted digital advertising.
Healthcare
Healthcare Client Success Story

How we built mass awareness for a local hospital’s rebranding strategy among a specific, multicultural target audience.

Automotive
Retail Client Success Story

Explore how we drove an overall brand lift for a tier-one automotive manufacturer.

Get started with
illumin today!

Let illumin find efficiency and provide clarity in your digital marketing campaign.