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illumin Redtag case study
Case Study

Optimizing display campaigns for Redtag

Discover how Redtag took flight and soared to success with smart campaign optimization thanks to illumin’s game-changing display ad campaigns.

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Overview

Driving conversions through targeted travel ads

illumin partnered with Redtag, a Canadian leisure travel brand to launch an always-on campaign targeting vacationers. With a primary goal to optimize eCommerce sales, the campaign utilized a combination of display ads, creative formats, and targeted optimizations to drive conversions.

Redtag
Campaign Goals

Conversions and optimization

  • Primary KPI: Optimize CPA for cost-effective conversions
  • Secondary KPI: Increase CTR to drive site visits
  • Target the right audiences with tailored messaging
  • Drive consistent growth and conversions through strategic optimizations
Target audience
Audience

Relevant target segments

The campaign targeted Canadian leisure travelers aged 25-54+, with an average household income of $50,000+. The key demographic was the 30-34 age group, which represented over 20% of total conversions, highlighting their strong engagement with the campaign.

Travel
Strategy

A data-driven approach

The campaign utilized a multi-format display ad approach, adjusting creative sizes to align with seasonal trends like spring and holiday vacations.

AI-driven optimizations focused on improving CPA and CTR.  By targeting top-performing sites such as News, Entertainment, and Travel, the campaign maximized engagement and conversions.  

85% total conversions driven by display due to illumin's retargeting strategies
Key Insights

Effective targeting that leads to sustainable growth

  • Retargeting emerged as the top-performing tactic, delivering over 85% of total conversions, driving cost-efficient results.
  • Prospecting generated the highest number of impressions, playing a key role in broadening reach and feeding the retargeting funnel.
  • Creative strategies aligned with seasonal travel trends contributed to consistent engagement and conversion growth.
  • Engagement peaked during mid-week days (Wednesdays and Thursdays), highlighting an opportunity for day-of-the-week optimizations.
  • Audiences engaging with News, Entertainment, and Travel content proved to be the most responsive, helping refine future targeting efforts.
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See first-hand how illumin helps brands thrive

Curious about how you can transform your campaigns from good to game-changing? Find out more about how you can make engaging display ad campaigns through illumin!

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