Case Study

Driving major cost savings for a leading rehabilitation centre

Overview

Uniting expertise and technology for better results

To achieve these performance goals, the center partnered with NeaMob, an agency known for its full-service digital marketing and performance expertise.

NeaMob integrated illumin as their technology partner, leveraging its programmatic ecosystem and audience insights to generate measurable, cost-efficient leads by precisely targeting high-intent users through behavioral and contextual signals.

Challenge

Reaching more people with the right message

A leading rehabilitation centre sought to increase brand awareness and generate high-quality contact conversions, specifically calls and form fills, online, with the ultimate goal of driving offline leads. Success was measured against the critical performance metrics of Cost Per Click (CPC) and Cost Per Contact (CPA).

Strategy

Testing, learning, and optimizing for results

Reaching the right people without wasting time

NeaMob developed a focused strategy across Display and Video channels to ensure efficient reach and engagement.

Targeting & Creative: Utilizing illumin’s insights, NeaMob strategically identified top-performing audience personas, including News Readers and Technology Enthusiasts, to inform a highly effective creative approach.
Performance Optimization: NeaMob executed advanced, data-driven optimizations throughout the campaign. Key moves included balancing bids by separating Video and Display paths and, crucially, shifting budget to high-propensity remarketing audiences.

“Working with illumin has allowed us to reach entirely new audiences that we couldn’t effectively access before. Their targeting capabilities are incredibly strong, enabling us to connect with the right users at the right time. What truly stands out, though, is their commitment to client success. They consistently prioritize performance and long-term results over anything else. It’s been a reliable channel for expanding reach while maintaining high-quality traffic.”

Key insights

Proving the ROI

The campaign data showed that remarketing channels were the most efficient, highlighting an opportunity to allocate additional budget and sustain momentum.
Campaign management revealed operational inefficiencies, suggesting that consolidating campaigns would improve budget utilization across the illumin platform.
Analysis of video performance indicated that shorter, industry-standard creative lengths could boost delivery and engagement, prompting tests of short-form videos.

See first-hand how illumin helps agencies thrive

Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can maximize your brand reach through illumin!