Want to learn how to drive profitable growth in P&C insurance?
Watch our live Q&A with automotive insurance industry veteran Edward Gold, former head of advertising and sponsorships at State Farm for a spirited discussion on the top P&C insurance advertising trends. The session includes a variety of media strategies and tactics that Ed has employed over his career to increase profitable policy growth and customer acquisition.
Over 35% of the US households will be shopping for a new auto insurance policy this year because of unemployment, less driving due to remote work, premium rebates, and high interest in usage based (UBI) insurance products. The competition for the “preferred” (safe driver) segment will be intense as insurers will be vying for the attention and business from the most profitable audience.
Attendees will be able to walk away with valuable insights such as:
- How the pandemic has changed driving, usage, and the insurance shopping behavior
- How to rethink the consumer journey to effectively drive customer acquisitions
- Media strategies and tactics more relevant now to drive growth and profitability in P&C insurance
If you are a P&C insurance advertiser, this session is for you.