The Most Viewed Video Ads for Valentine’s Day 2022 featured flower arrangements, jewelry, and all the warm and fuzzy feelings that we have come to expect from the most amorous holiday of the year.
Many industries have been heavily disrupted over the last few years, it might be gratifying for some to note that Valentine’s Day and its associated messaging has, in essence, changed very little.
Although budgets may be tighter for some in 2022, the brands on our top 10 list could count on strong consumer interest this Valentine’s Day after the historic success of the previous year. 2021 saw the second-highest year of Valentine’s Day sales on record, with shoppers spending an average of $164.76 per person (source: NRF). This year, Valentine’s Day spending was projected to climb even higher to a total of $23.9 million (source: eMarketer).
Now let’s take a look at the Most Viewed Video Ads for Valentine’s Day in 2022.
Most Viewed Video Ads: Retail Sector 2021
|Rank||Brand||Campaign||Release date||Total views|
|1||Victoria’s Secret||The V-Day Shop||01/11/2022||6,650,287|
|2||Pandora Jewelry||Celebrate Your Little Acts of Love||01/20/2022||4,573,790|
|3||The Bouqs Company||Valentine’s Day 2022||01/12/2022||4,126,349|
|4||Swarovski||For The One You Love||01/24/2022||3,193,447|
|5||Teleflora||Love Out Loud Truck||01/27/2022||2,885,657|
|6||Curacao||Valentine’s Day Sale 2022||01/19/2022||1,948,387|
|7||Zales||Valentine’s Day Sale||01/19/2022||1,759,472|
|8||1-800Flowers.com||One of a Kind||02/05/2022||1,408,650|
|9||Adore Me||Valentine’s Day Looks||01/14/2022||1,348,600|
|10||Manscaped||The Right Gift This Valentine’s Day||01/07/2022||946,709|
*Data collected by AcuityAds’ True Reach™ insights platform from January 7 – February 9, 2022
1. Power of personality: Bella is back
The first spot in our list went to Victoria’s Secret, which featured 2016 model of the year Bella Hadid in her first appearance since rejoining the brand in December 2021. Transgender model Valentina Sanpaio, plus-size model Paloma Elsesser and other mould-breaking icons were also featured. The brand’s 2021 departure from its traditional, “angel wings” aesthetic to a more body-positive and inclusive one seems to have found a home among the hearts of consumers.
2. One love: Representation for all
Jewelry brands like Pandora and Swarovski included a variety of LGBTQ2S+ representation in their video ads, illustrating the diversity and global appeal of Valentine’s Day and reinforcing the ideal that love has no bounds.
3. V-Day in 2021: Not just for her
Although many of the ads in our list featured both sexes, Manscaped’s ad was the only one that exclusively targeted men. Although it only placed tenth on our list, it could signal that retailers are aiming to widen their target market and promote Valentine’s Day as a retail holiday for all.
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