What is Journey Advertising?
Journey Advertising is a brand’s ability to reach consumers at key moments along the journey to purchase with relevant content and creative messaging to achieve mutually beneficial outcomes.
Why You Need It
Extended buying cycle
Big-ticket items like home improvement, healthcare, financial services and vacation travel require careful consumer consideration prior to purchase.
Evolving consumer needs
Building consumer commitment to and advocacy for a brand requires nurturing consumer relationship over time.
Varying consumer mindset
Consumer awareness and preference for specific brands vary widely requiring personalized messaging along their individual journey to purchase.
Marketer Tips for Success
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