How to make transactions more convenient and entertaining for consumers—and simpler for brands
By Seraj Bharwani, CSO, AcuityAds
This post originally appeared on AdAge January 4, 2022.
Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed with expectations to deliver on accountability, creativity and experimentation have taken a back seat. The new year should usher in greater resolve to implement out-of-the-box ideas and take advantage of opportunities to connect with audiences in new ways.
Here are five things every marketer can do to set a fresh tone for the year ahead:
1. Pursue fluid media
2. Make interactions frictionless
3. Virtualize your brand
4. Dig into omnipresence