The Blog with the Latest Info about Programmatic Advertising

 Guide to Connected Television Advertising (CTV)

Television has changed significantly in the past decade, evolving from simple visual content to elevated entertainment and becoming an integral...

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February ’23 Journey Advertising Roundup

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Our roundup of the top programmatic advertising, journey advertising, and connected TV (CTV) news from the advertising world.
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Here are the most viewed video ads for Super Bowl 2023

Most Viewed Video Ads Super Bowl 2023 

Most Viewed Video Ads
The Super Bowl is famous for its high-budget and incredibly creative ads, 2023 was no exception. Let’s take a look...
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guide to programmatic advertising - advertising agency office

Programmatic Advertising: The Ultimate Guide

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This guide to programmatic advertising explains how the ad platform works and the best practices for using the format.
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The most viewed video ads during the world cup. Pictured, a sitting on a football pitch.

Most Viewed Video Ads: World Cup 2022

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The top 10 World Cup 2022 video ads feature global superstars and celebs finally figuring out the difference between soccer...
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the most viewed ads for black friday and cyber monday 2022

Most Viewed Video Ads: Black Friday 2022

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The top 10 Black Friday video ads of 2022 show renewed optimism in consumer habits this holiday season and general...
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Back to School 2022 Most Viewed Video Ads

Most Viewed Video Ads: Back to School

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For kids and parents alike, it’s one of the most important times of the year – going back to school....
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3 Tips for Marketers from illumin's CSO

Senior Advisor Ana Ceppi Lists 3 Tips for Marketers in 2022

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CSO Ana Ceppi lists 3 societal trend tips for marketers in how to holistically reach your audience and foster long-term...
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Consumer Journey Advertising 101 Infographic

Journey Advertising 101

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Infographic: Journey Advertising is a brand’s ability to reach consumers at key moments along their path to purchase.
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Marketers Guide to Native Advertising for Better Targeting

Native Advertising: A Marketer’s Guide

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Does your digital marketing include native ads? In this Marketer’s Guide, we break down everything you need to know about...
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4 Ways in how AI improves consumer experiences

4 Ways AI is improving the consumer experience and driving business outcomes

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Our CTO shares 4 ways in how AI is improving the consumer experience and explains how illumin uses AI to...
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Most viewed video ads for Summer travel 2022

Most Viewed Video Ads: Summer Travel 2022

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2022 is proving to be a big year for the travel and tourism industry. After nearly two years of pandemic-related...
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Most viewed video ads for Pride 2022

Most Viewed Video Ads: Pride 2022

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It’s the most colourful time of the year—Pride month! A time to celebrate LGBTQ2S+ communities and stand up for diversity...
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