Our mission is to empower marketers to make smarter decisions.

illumin DSP journey advertising

What is illumin?

Our flagship platform illumin™ is challenging what it means to be a demand side platform. We don’t believe in just serving ads, but full-funnel omnichannel journey automation.

With proprietary artificial intelligence, illumin™ brings unique programmatic capabilities to connect the consumer journey and help marketers understand a consumer’s true value to their brand.

Ultimately, shrinking the path to conversion and illuminating the way to more intelligent advertising.

What is illumin?

illumin DSP journey advertising

Our flagship platform illumin™ is challenging what it means to be a demand side platform. We don’t believe in just serving ads, but full-funnel omnichannel journey automation.

With proprietary artificial intelligence, illumin™ brings unique programmatic capabilities to connect the consumer journey and help marketers understand a consumer’s true value to their brand.

Ultimately, shrinking the path to conversion and illuminating the way to more intelligent advertising.

Our story

Founded in 2009, AcuityAds was built on the recognition that there were considerable inefficiencies in media buying. After years of successfully tackling that problem, a major disconnect in how campaigns were planned and executed became apparent. And out of that dream, illumin was born. 

Our values

Never settle

Our curiosity and quest for excellence is unwavering, as is our commitment to data-driven results.

illumin UI diamond shape

Customer-driven

We empower our customers to take back control of the consumer journey and are there to guide and support along every step of the way. Our success is measured by theirs.

Act with integrity

We work to foster open and trusting relationships with our customers and each other.

Design to disrupt

We weren't made to conform. We push the boundaries on what's possible and promote our people to be entrepreneurial in pursuit of industry transformation. 

Family-focused

When you join AcuityAds, you join our family. We believe in a culture based on collaboration, passion and respect. We work hard and never forget to have fun.

Our values

Never settle

Our curiosity and quest for excellence is unwavering, as is our commitment to data-driven results.

illumin UI diamond shape

Customer-driven

We empower our customers to take back control of the consumer journey and are there to guide and support along every step of the way. Our success is measured by theirs.

Act with integrity

We work to foster open and trusting relationships with our customers and each other.

Design to disrupt

We weren't made to conform. We push the boundaries on what's possible and promote our people to be entrepreneurial in pursuit of industry transformation. 

Family-focused

When you join AcuityAds, you join our family. We believe in a culture based on collaboration, passion and respect. We work hard and never forget to have fun.

Executive team

Tal Hayek

Co-Founder, Chief Executive Officer

Dr. Nathan Mekuz PHD

Co-Founder, VP of Artificial Intelligence

Rachel Kapcan

Co-Founder, VP of Client Operations

Elliot Muchnik

Chief Financial Officer

Neil Phasey

Chief Operating Officer

Seraj Bharwani

Chief Strategy Officer

Oren Hisherik

Chief Information Technology Officer

Kristen Oliver

Chief Empowerment Officer

Joe Ontman

Co-founder, Interim CRO

Executive team

Tal Hayek

Co-Founder, Chief Executive Officer

Dr. Nathan Mekuz PHD

Co-Founder, Vice President of Artificial Intelligence

Rachel Kapcan

Co-Founder, Vice President of Client Operations

Elliot Muchnik

Chief Financial Officer

Neil Phasey

Chief Operating Officer

Seraj Bharwani

Chief Strategy Officer

Oren Hisherik

Chief Information Technology Officer

Kristen Oliver

Chief Empowerment Officer

Joe Ontman

Co-founder, Interim CRO

Board members

Sheldon, Investor

Sheldon Pollak

Founder, President Ov2 Capital Inc.

Igal Mayer illumin Investor

Igal Mayer

President, CEO RATESDOTCA

Roger Dent illumin Investor

Roger Dent

Chief Executive Officer Quinsam Capital Corporation

Tal Hayek illumin Investor

Tal Hayek

Co-Founder, Chief Executive Officer

Yishway Waxman illumin Investor

Yishay Waxman

Entrepreneur, Investor, Start-up Advisor

Paul Khawaja illumin Investor

Paul Khawaja

President, OnX

Michele Tobin illumin Investor

Michele Tobin

Director

Our accomplishments

Join our team

Are you ready to take your career to the next level in the exciting world of advertising and tech innovation? We offer a fun, creative work environment and pride ourselves on our collaborative family culture.

Join our team

Are you ready to take your career to the next level in the exciting world of advertising and tech innovation? We offer a fun, creative work environment and pride ourselves on our collaborative family culture.