Our mission is to empower marketers to make smarter decisions.
What is illumin?
Our flagship platform illumin™ is challenging what it means to be a demand side platform. We don’t believe in just serving ads, but full-funnel omnichannel journey automation.
With proprietary artificial intelligence, illumin™ brings unique programmatic capabilities to connect the consumer journey and help marketers understand a consumer’s true value to their brand.
Ultimately, shrinking the path to conversion and illuminating the way to more intelligent advertising.
What is illumin?
Our flagship platform illumin™ is challenging what it means to be a demand side platform. We don’t believe in just serving ads, but full-funnel omnichannel journey automation.
With proprietary artificial intelligence, illumin™ brings unique programmatic capabilities to connect the consumer journey and help marketers understand a consumer’s true value to their brand.
Ultimately, shrinking the path to conversion and illuminating the way to more intelligent advertising.
Our story
Founded in 2009, AcuityAds was built on the recognition that there were considerable inefficiencies in media buying. After years of successfully tackling that problem, a major disconnect in how campaigns were planned and executed became apparent. And out of that dream, illumin was born.
Our values
Never settle
Our curiosity and quest for excellence is unwavering, as is our commitment to data-driven results.
Customer-driven
We empower our customers to take back control of the consumer journey and are there to guide and support along every step of the way. Our success is measured by theirs.
Celebrate diversity
Our team represents many different cultures, backgrounds, and viewpoints. We take pride in creating an environment in which unique characteristics are respected, valued, and celebrated.
Act with integrity
We work to foster open and trusting relationships with our customers and each other.
Design to disrupt
We weren't made to conform. We push the boundaries on what's possible and promote our people to be entrepreneurial in pursuit of industry transformation.Â
Family-focused
When you join AcuityAds, you join our family. We believe in a culture based on collaboration, passion and respect. We work hard and never forget to have fun.
Our values
Never settle
Our curiosity and quest for excellence is unwavering, as is our commitment to data-driven results.
Customer-driven
We empower our customers to take back control of the consumer journey and are there to guide and support along every step of the way. Our success is measured by theirs.
Act with integrity
We work to foster open and trusting relationships with our customers and each other.
Design to disrupt
We weren't made to conform. We push the boundaries on what's possible and promote our people to be entrepreneurial in pursuit of industry transformation.Â
Family-focused
When you join AcuityAds, you join our family. We believe in a culture based on collaboration, passion and respect. We work hard and never forget to have fun.
Celebrate Diversity
Our team represents many different cultures, backgrounds, and viewpoints. We take pride in creating an environment in which unique characteristics are respected, valued, and celebrated.
Executive team
Tal Hayek
Co-Founder, Chief Executive Officer
Dr. Nathan Mekuz PHD
Co-Founder, VP of Artificial Intelligence
Rachel Kapcan
Co-Founder, Chief Product Officer
Elliot Muchnik
Chief Financial Officer
Neil Phasey
Chief Operating Officer
Seraj Bharwani
Chief Strategy Officer
Oren Hisherik
Chief Information Technology Officer
Kristen Oliver
Chief Empowerment Officer
Executive team
Tal Hayek
Co-Founder, Chief Executive Officer
Dr. Nathan Mekuz PHD
Co-Founder, Vice President of Artificial Intelligence
Rachel Kapcan
Co-Founder, Vice President of Client Operations
Elliot Muchnik
Chief Financial Officer
Neil Phasey
Chief Operating Officer
Seraj Bharwani
Chief Strategy Officer
Oren Hisherik
Chief Information Technology Officer
Kristen Oliver
Chief Empowerment Officer
Joe Ontman
Co-founder, Chief Business Development Officer
Nadeem Ahmed
Chief Revenue Officer
Board members
Sheldon Pollak
Founder, President Ov2 Capital Inc.
Igal Mayer
President, CEO RATESDOTCA
Roger Dent
Chief Executive Officer Quinsam Capital Corporation
Tal Hayek
Co-Founder, Chief Executive Officer
Yishay Waxman
Entrepreneur, Investor, Start-up Advisor
Paul Khawaja
President, OnX
Michele Tobin
Director
Our accomplishments
