Case Study

Drive record engagement with illumin

Discover how Diamond Films drove record engagement for its film trailers powered by illumin’s game-changing video campaigns. Together with illumin, they were able to produce content centered on capturing audience attention and maximizing audience reach.

Challenge

Maximizing audience reach and engagement in a highly competitive market

As a leader in independent film distribution, Diamond Films faced the challenge of capturing audience attention in a highly competitive entertainment market. In partnership with illumin, they aimed to maximize reach and engage viewers deeply with their annual film release trailers

Campaign Goals

Maximizing reach and viewer engagement

Expand awareness for new film releases among highly engaged entertainment audiences.
Drive strong video engagement through completed views and above-benchmark View-Through Rates (VTR).
Connect with moviegoers through compelling creative and relevant content environments.
Build momentum and visibility throughout each film’s promotional window.

Audience

Audience built around moviegoers

To maximize relevance and engagement, Diamond Films tailored audience targeting for each theatrical release using demographic, geographic, and behavioral signals. By aligning media delivery to the audiences most likely to be interested in each title, the campaign reached moviegoers with greater precision and efficiency across every market.

Strategy

A strategy designed to keep audiences engaged

To drive awareness and engagement, the campaign combined compelling creative, premium entertainment-focused inventory, and real-time optimization. Film trailers helped capture audience attention, while placements across entertainment-focused environments ensured relevance. Ongoing adjustments to targeting and frequency allowed the campaign to quickly respond to performance trends and maximize engagement.

Key Insights

Strong engagement driven by audience relevance

Audience-first targeting delivered results. The campaign reached more than 2.2 million unique individuals, connecting Diamond Films with highly relevant moviegoing audiences at scale.
Video engagement exceeded expectations. The campaign delivered an 85% View-Through Rate, significantly outperforming the 65% benchmark, while driving a 30% increase in Video Completion Rate (VCR).
Creative relevance fueled performance. Emotion-driven film trailers helped create stronger audience connections and contributed to sustained engagement throughout the campaign.
Real-time optimization improved outcomes. Continuous adjustments to targeting and frequency allowed the campaign to capitalize on emerging performance trends and maximize efficiency.
Entertainment-focused placements increased impact. By aligning media placements with audience interests, the campaign delivered 3.6 million completed video views while maintaining strong engagement rates.

See first-hand how illumin helps agencies thrive

Curious about how you can transform your campaigns from good to game-changing? Find out more about how you can make engaging display ad campaigns through illumin!