Seraj is currently the Chief Strategy Officer at illumin, where he is responsible for advancing the state of omnichannel journey marketing.
He previously co-founded Digitas, a global digital advertising agency that he took public and later sold to Publicis, and Visible Measures, a third-party digital video measurement company acquired by illumin in 2017.
Over the past 25 years, Seraj has completed extensive research on video viewership trends across major social and digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing. Seraj has delivered keynote speeches at major conferences (CMO Collective, CMO Insight, IAB Annual Summits in US & Canada, and others), conducted digital trends forums for major marketers like P&G, General Mills, Unilever, GM, Ford, American Express, and other global marketers, and moderated dozens of marketing leadership panels at Advertising Week, Ad Age, Brand Innovators Summits, Ad Tech:NY, London & San Francisco, and major public forums.
Seraj is a graduate of MIT Media Lab.
Seraj is a trusted source and thought leader in topics of brand transformation and journey marketing. Here are some of his most recent pieces and appearances in some of the industry’s most trusted publications.
AdAge – Cookieless Transition Planning: How to Save Your Half-Baked Privacy Transition Plan
Adweek – Erasing the Line Between Paid and Owned Media Can Transform Your Marketing
AdAge – Five Priorities For Marketers in 2022
AdExchanger – There’s No Single Solution For Privacy-Protected Advertising
Marketing Brew – The 2023 podcast advertising landscape
Programmatic Digest – Is Media Value Based On Currency or Measurement?
Authority Magazine – How To Effectively Leverage Data To Take Your Company To The Next Level
