How Real-Time Insights Create Better Content and Efficient Media Planning

Customer perception changes quickly. It can take just a single poorly thought-out ad to lose a customer. Look no further than the great Pepsi ad scandal of 2017, in which the soda-giant took considerable heat for a commercial that showed model Kendall Jenner ending a fictional political protest by handing a police officer a can of Pepsi. This is why the use of real-time insights is critical to any advertising strategy.