Ad Formats that Grab Attention and Increase Results – Mobile Application Advertising
It wasn’t long ago that North American marketers were producing and sharing about 200,000 videos per year. Today, that number is a closer to one million, and even that figure is set to skyrocket as video becomes a leading ad format across the world.
How Real-Time Insights Create Better Content and Efficient Media Planning
Customer perception changes quickly. It can take just a single poorly thought-out ad to lose a customer. Look no further than the great Pepsi ad scandal of 2017, in which the soda-giant took considerable heat for a commercial that showed model Kendall Jenner ending a fictional political protest by handing a police officer a can of Pepsi. This is why the use of real-time insights is critical to any advertising strategy.
