AcuityAds on Cannabis Advertising

According to Statista, legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the […]

Google’s Ad Filter in Chrome Will Be Positive For The Advertising Industry

Blocking Intrusive units... will drive up the overall effectiveness of advertising

What is Google’s Native Ad-Blocking Solution for Chrome Browser? Google has developed a native ad-blocking solution for its Chrome browser, which will go live February 15. This solution will stop showing ads (including those owned and served by Google) that are deemed non-compliant by a set of new standards developed by the Coalition for Better […]

Real-Time Reactors: Weather Forecasting and Targeting

A key factor in the success of Programmatic Marketing is its data-driven and automated approach – its ability to use technology to “target and connect intelligently” with an intended market. Programmatic Marketing platforms offer a wide range of targeting tactics, including System (Operating System, Web Browser or Device Type), Geographic (Location, Postal Code), Language and Demographic targeting. Amongst these, Acuity’s Real-Time Reactors are some of the most powerful targeting mechanisms.