Most Viewed Video Ads: Super Bowl Finalists

This year brands utilized nostalgia, humor, celebrities, and cause-marketing to grab viewer attention during the big game. Stella Artois [embedyt] https://www.youtube.com/watch?v=IX8TMYRk6_w[/embedyt]   Coming in first place is Stella Artois with over 48 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top. Stella Artois teamed up with Water.org for their Super Bowl ad for the second […]

Most Viewed Video Ads: Super Bowl Pre-Game

This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game. Stella Artois [embedyt https://www.youtube.com/watch?v=IX8TMYRk6_w[/embedyt]   Coming in first place is Stella Artois with over 30 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top in this pre-game […]

Which Advertiser Won The Super Bowl?

During Super Bowl LII forty-three campaigns from thirty-nine advertisers were tracked, which resulted in 55 million video views online on game day alone. In addition to the official TV spots that aired, advertisers uploaded more than 260 pieces of video content online. All of this data was tracked using the True Reach® insights platform Celebrities […]