We recently introduced a new version of our programmatic marketing platform. The new version boasts an ultra-intuitive user interface to make programmatic marketing accessible to marketers of all skill levels. Our partners have been excited to see things like easier creation and management of campaigns, which we hope are the kind of improvements that will make our self-serve platform just as accessible to marketers who are new to programmatic as it is to veterans.
Today, most programmatic marketing platforms offer two levels of service, full-serve or self-serve. These options are quite distinct: under full-serve, the DSP manages the brand campaigns entirely, while with self-serve, a brand or agency is given the keys to the car and left to drive it on their own.
This blog will act as a source of information and inspiration for you on our Self-Serve Programmatic Marketing Platform, DMP capabilities and other services.