Technology is raising the standard in not only the ways advertisers present information to their audiences, but also how they identify their target audiences and the best ad formats to reach them with. Artificial Intelligence and machine learning are playing a critical role in this paradigm shift, helping companies realize the value of active engagement […]
Machine Learning is the technology under the hood of many if not all marketing and advertising technology platforms today. It’s signature is the use of a, typically custom-built, algorithm that processes huge amounts of data continuously to deliver back new results in real-time, allowing us to learn from things that happen, preferences, and actions, in a faster way than ever before possible.
We recently introduced a new version of our programmatic marketing platform. The new version boasts an ultra-intuitive user interface to make programmatic marketing accessible to marketers of all skill levels. Our partners have been excited to see things like easier creation and management of campaigns, which we hope are the kind of improvements that will make our self-serve platform just as accessible to marketers who are new to programmatic as it is to veterans.
We are more than thrilled to be participating in the upcoming Mobile World Congress in beautiful Barcelona. While we’re definitely excited for the Spanish cuisine and amazing architecture we are mostly looking forward to the opportunities this leading technology conference presents.
The data gap is a critical hindrance to transparency in the digital advertising industry, as evidenced by the ANA’s survey of both agencies and advertisers. Bringing these questions to the table in an open agency-advertiser-technology vendor discussion is the first step towards a remedy.
Today, most programmatic marketing platforms offer two levels of service, full-serve or self-serve. These options are quite distinct: under full-serve, the DSP manages the brand campaigns entirely, while with self-serve, a brand or agency is given the keys to the car and left to drive it on their own.
Digital video is one of the most impactful ad formats today. The average click-through rate on digital video is 1.84% – the highest CTR of any digital ad format. That’s because video can captivate modern internet and mobile app consumers with storytelling at the right moment in time.