Why Machine Learning Elevates Programmatic Advertising

Artificial Intelligence vs Machine Learning

If programmatic is the car you’re driving, machine learning is the engine that powers it. Often spoken about interchangeably with a number of other topics like Artificial Intelligence (AI), programmatic buying and deep learning, machine learning is a type of AI that provides computers with the ability to learn things by being programmed specifically to […]

What is Programmatic Advertising

Effectively capturing the attention of consumers in today’s digital ecosystem is no easy task, which is why we’re going to talk about Programmatic Advertising today. There are millions of websites, applications and digital properties being viewed across a variety of channels, all day, everyday.