Programmatic advertising is known for two things: its potential and its shortcomings. This is not lost on us. In fact, it’s what drives us to continue to build on our industry-leading programmatic technology.
The programmatic advertising industry is growing at unprecedented rates – according to eMarketer year over year spending has increased approximately 30% and it is set to top $39.10 billion in 2018 in the US alone!
Effectively capturing the attention of consumers in today’s digital ecosystem is no easy task, which is why we’re going to talk about Programmatic Advertising today. There are millions of websites, applications and digital properties being viewed across a variety of channels, all day, everyday.