Real-time bidding (RTB) is what its name suggests: advertisers bid in real-time on ads to be placed and distributed in a publication, app, feed, network or other media of your choosing. The practice has completely changed the digital advertising industry, but some advertisers may still be confused as to what it actually is. Real-time bidding […]
Digital ad fraud touches everyone in the online marketing industry. While there remains a learning curve about ad fraud and the best ways to combat it, digital marketers would agree that there is a clear call to action to proactively prevent ad fraud in the future. The problem is uncovering the best way to make it happen.