Five Key Takeaways From Mary Meeker’s 2019 Internet Trends Report

At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.

What You Need To Know About The Vertical Video Trend

One advertising format that has seems to have gone viral this year is vertical video. While this only represents a small portion of video inventory sold today, there are reasons to believe that it will become more popular among advertisers in the near future.