Accessing Culture Beyond Ethnicity: Passions

At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.

Accessing Culture Beyond Ethnicity: Introduction

At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.

Just Asking For a Friend: In-Culture Advertising

In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural […]