Technology is raising the standard in not only the ways advertisers present information to their audiences, but also how they identify their target audiences and the best ad formats to reach them with. Artificial Intelligence and machine learning are playing a critical role in this paradigm shift, helping companies realize the value of active engagement […]
Getting Started in the Battle Against Ad Fraud: What You Can Do Only when you’re able to understand the different forms of ad fraud can you start to grasp the concepts that will help you combat it. The good news is the fact that you’re not alone. Digital advertisers around the world are constantly challenging […]
We recently introduced a new version of our programmatic marketing platform. The new version boasts an ultra-intuitive user interface to make programmatic marketing accessible to marketers of all skill levels. Our partners have been excited to see things like easier creation and management of campaigns, which we hope are the kind of improvements that will make our self-serve platform just as accessible to marketers who are new to programmatic as it is to veterans.