Super Bowl Strategies to Perfect Winning Advertising Plays

The cost of a television spot during Super Bowl 52 was over $5 million. That’s 30 seconds of airtime, and then poof, the commercial is over. It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. When pre-and post-game programming […]

Attention Deficit is Destroying Digital Video Advertising

“The advertising industry by and large has conquered the reach problem,” commented Seraj Bharwani, Chief Strategy Officer at AcuityAds. “Advertisers can reach most audience groups with remarkable precision using audience segmentation and classification systems provided by existing advertising technologies. Unfortunately, what remains out of reach is viewer attention.” In Just a Minute The graph on […]

Canadian Digital Video of the Month – #TDThanksYou

TD Bank - Thank You

The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share […]

Which Advertiser Stole Your Heart This Mother’s Day?

This year Mother’s Day wasn’t just celebrated in homes across the continent, it was also celebrated by brand advertisers. Digital video campaigns garnered millions of video views, measured by our True Reach® Insights Platform. Don’t forget that the True Reach® Insights Platform measures both paid and organic digital video media. Social views are garnered by […]

Which Advertiser Won March Madness?

The 2018 NCAA Division I Men’s Basketball Tournament was a 68-team single-elimination tournament to determine the men’s national basketball champion for the 2018 season.  After a grueling few weeks, Villanova was finally crowned champion. While these amazing teams did the real heavy lifting, we’re here to discuss which digital advertisers came out on top! In […]

What You Need To Know About The Vertical Video Trend

One advertising format that has seems to have gone viral this year is vertical video. While this only represents a small portion of video inventory sold today, there are reasons to believe that it will become more popular among advertisers in the near future.