The Power of Choice-Based Advertising

It happens multiple times a day, we are presented with a vast array of options upon which we must make not-so-life-changing decisions. From picking the radio station for the commute to work, weeding through a lunch menu, and finally settling down to find the perfect movie to watch on Netflix. With regards to advancements in […]

How You Can Harness The True Potential of Social for Digital Advertising

Facebook and Instagram Users

We’ve been following along with eMarketer’s Social Series, where each day they focused on the audiences of today’s most relevant social platforms including: Facebook, Instagram, Twitter, Pinterest and SnapChat. As we look toward the closing of this year and ahead at 2019, this was a great series to help us understand what is really going […]

AcuityAds on Cannabis Advertising

According to Statista, legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the […]

Digital Advertising Goal Setting 101

From a young age we are taught about goal setting and (usually) to have a 5-year plan. The primary reason for this is that, to achieve a goal, it is said that one has to be able to visualize the goal and manifest it in his / her mind over time. More concretely, there are […]

Why Understanding Attention Creates Efficiency

In digital advertising, understanding audience attention is one of the most critical elements in a campaign’s success. It involves reaching the right audience, boosting that audience’s engagement, and holding their interest to encourage engagement and conversions. Technology provides advertisers with innovative ways to engage audiences and extract relevant data that helps them target and retarget […]

Paradigm Shift: How Machine Learning Brings Man-Made Advertising Strategies to Life

Technology is raising the standard in not only the ways advertisers present information to their audiences, but also how they identify their target audiences and the best ad formats to reach them with. Artificial Intelligence and machine learning are playing a critical role in this paradigm shift, helping companies realize the value of active engagement […]

Strategies to Combat the Challenge of Capturing Consumer Attention

Join AcuityAds Chief Strategy Officer, Seraj Bharwani, at Brand Innovators Saturday on March 10 at Content Marketing during SXSW 2018 in Austin, Texas in a panel discussion that aims to answers these concerns. He will be joined by top brand marketers and agency leads in a spirited discussion on audience attention and advertising, showcasing case studies and best practices for digital advertisers.

We Trade in Trust: Our Manifesto

Programmatic advertising is known for two things: its potential and its shortcomings. This is not lost on us. In fact, it’s what drives us to continue to build on our industry-leading programmatic technology.