Multicultural Marketing: A Marketer’s Guide
The demographics of North America are changing. This guide can help prepare you for shifting audiences and cultures.
Guide to Connected Television Advertising (CTV)
Connected television (or CTV) changes how video content is consumed and offers new marketing and advertising opportunities unavailable with traditional TV
Accessing Culture Beyond Ethnicity: Passions
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
Five Key Takeaways From Mary Meeker’s 2019 Internet Trends Report
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
Accessing Culture Beyond Ethnicity: Introduction
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
Just Asking For a Friend: Acuity Live Audiences
It’s time to say goodbye to manual audience segmentation. For starters, it sets buyers up for inefficient and ineffective campaign management. Buyers need to cherry-pick from innumerable audience attributes, across many data sources, to build segments. They also need to manually track and analyze performance (an incredibly slow process), then make manual adjustments. The “mass […]
Building Real Relationships for Pride Month
Pride kickoff is in full swing. According to Forbes, LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. However, the study also found a surprising 66% of […]
Help Moms Get the Attention They Deserve This Mother’s Day
Mother’s Day is no doubt a special event for families and advertisers alike as we communally show our appreciation for perhaps the most important person in many peoples’ lives. With the event just around the corner, brands everywhere have been capitalizing on the holiday in order to create a lasting connections with moms. Here is […]
Just Asking For a Friend: In-Culture Advertising
In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural […]
Brand Safety in the era of Slow Content Policing on Social Platforms
With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Today’s cluttered social environments have provided anything but solace for consumers and marketers alike. Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand […]
