Recapping Advertising Week New York 2018

This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and […]

What does GDPR really mean for us and for our community?

GDPR goes into effect on May 25th, 2018.

Pretty sure that this isn’t the first time you’re hearing about GDPR… Seems to be that for the past week you haven’t been able to avoid the onslaught of privacy emails. What does this actually mean, where is it all coming from, does it really impact you and if so, what do you need to […]

Which Advertiser Stole Your Heart This Mother’s Day?

This year Mother’s Day wasn’t just celebrated in homes across the continent, it was also celebrated by brand advertisers. Digital video campaigns garnered millions of video views, measured by our True Reach® Insights Platform. Don’t forget that the True Reach® Insights Platform measures both paid and organic digital video media. Social views are garnered by […]

Which Advertiser Won March Madness?

The 2018 NCAA Division I Men’s Basketball Tournament was a 68-team single-elimination tournament to determine the men’s national basketball champion for the 2018 season.  After a grueling few weeks, Villanova was finally crowned champion. While these amazing teams did the real heavy lifting, we’re here to discuss which digital advertisers came out on top! In […]