Digital Advertising Goal Setting 101

From a young age we are taught about goal setting and (usually) to have a 5-year plan. The primary reason for this is that, to achieve a goal, it is said that one has to be able to visualize the goal and manifest it in his / her mind over time. More concretely, there are […]

Building a Secure Ad Ecosystem Requires Ongoing Attention

Getting Started in the Battle Against Ad Fraud: What You Can Do Only when you’re able to understand the different forms of ad fraud can you start to grasp the concepts that will help you combat it. The good news is the fact that you’re not alone. Digital advertisers around the world are constantly challenging […]

Why Machine Learning Elevates Programmatic Advertising

Artificial Intelligence vs Machine Learning

If programmatic is the car you’re driving, machine learning is the engine that powers it. Often spoken about interchangeably with a number of other topics like Artificial Intelligence (AI), programmatic buying and deep learning, machine learning is a type of AI that provides computers with the ability to learn things by being programmed specifically to […]

How Timing Can Make or Break Your Ad Campaign

The best advertising campaigns deliver the right message to the right audience, at the right time. Achieving this end goal requires a combination of data and technologies. Data can inform everything from strategy to campaign execution, and then technology, including Artificial Intelligence, can enable successful campaign delivery and ongoing optimization. In an increasingly digital age, […]