Building a Secure Ad Ecosystem Requires Ongoing Attention

Getting Started in the Battle Against Ad Fraud: What You Can Do Only when you’re able to understand the different forms of ad fraud can you start to grasp the concepts that will help you combat it. The good news is the fact that you’re not alone. Digital advertisers around the world are constantly challenging […]

A W5H Exploration of Ad Fraud

In 2016, a cybersecurity firm known as White Ops uncovered a sophisticated and incredibly lucrative advertising fraud ring that was generating up to $5 million per day in revenue by targeting the premium ad ecosystem. The ‘bot farm,’ identified as MethBot was a collective of hackers that were falsifying IP addresses to imitate human activity and artificially inflating online video views, in some cases up to 300 million views per day.