4A’s Management Practitioner’s Forum

OCTOBER 12 – 13

Agency Business Remodeled: A Unique Twist on the In-Housing Trend

Advertisers are seeking speed-to-market, transparency and efficiency in their businesses as well as with their agency partners. This has become especially top of mind since the emergence of self-service advertising and marketing platforms, which have empowered some brands to bring capabilities in-house.

To survive and thrive in this new environment, agencies are taking their own approach to ‘in-housing.’ To offer unique insights, planning and execution capabilities, many are partnering with technology platforms that enable the ability to layer on rapid-response, high-margin agency services to deliver consistent results and ROI for their clients.

This session will share case studies to demonstrate how successful agencies are in-housing technology to build a sustainable agency business.

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