Agency Business Remodeled: A Unique Twist on the In-Housing Trend
Advertisers are seeking speed-to-market, transparency and efficiency in their businesses as well as with their agency partners. This has become especially top of mind since the emergence of self-service advertising and marketing platforms, which have empowered some brands to bring capabilities in-house.
To survive and thrive in this new environment, agencies are taking their own approach to ‘in-housing.’ To offer unique insights, planning and execution capabilities, many are partnering with technology platforms that enable the ability to layer on rapid-response, high-margin agency services to deliver consistent results and ROI for their clients.
This session will share case studies to demonstrate how successful agencies are in-housing technology to build a sustainable agency business.